Social Media Director

Philadelphia, PA

2 weeks ago

JOB SUMMARY

The Director, Social Media will be responsible for the hands-on planning, management and implementation of social-focused client programs. Typically, the Director, Social Media:

  • Serves as senior lead representing the social media team for at least 3 core social clients and/or major projects depending on overall scope of the client engagement
  • Typically has 7-10 years’ relevant experience
  • Manages assigned projects independently with 1-2 direct reports
  • Actively participates in new business efforts, whether growing current business or helping to secure new clients
  • Reports into the Vice President, Senior Vice President or Executive Vice President

KEY RESPONSIBILITIES

Client Partnership

  • Develops and cultivates relationships with clients and external audiences
  • Thoughtfully counsels clients based on social media landscape and business goals, showcasing ability to marry social media tactics up to client’s broader strategy; takes immediate action on client feedback
  • Develops social strategies based on client objectives, defining measurable KPIs and proactively assessing results on an ongoing basis to set benchmarks, inform content strategy and ensure success
  • Proactively directs planning and execution of social media projects ensuring timeliness, efficiency and high-quality delivery of results
  • Possesses skills necessary to handle issues management, mobilizing teams to respond to issues and provide strategically sound recommendations to clients on how to handle/address issues
  • Deep experience in developing social SOPs/playbooks and establishing channel guidelines
  • Ability to coach and train client and internal teams in social and influencer best practices (e.g. 101 sessions) in collaboration with EVP
  • Plays active role in developing and tracking budgets related to client social media activities, with ability to mentor mid-to-junior level staff on financials as appropriate
  • Supports Global Head of Digital and Head of Social Media in monthly/quarterly forecasting and developing social media staff plans for core clients
  • Able to gather information to make appropriate decisions for clients and internal teams
  • Manages multiple priorities at once and with ease
  • Serves as quality control and final review of social content prior to client delivery

Business Development & Operations

  • Researches, develops and presents new business proposals, gaining more confidence and experience leading new business efforts
  • Participates in organic/new business pitches with confidence
  • Identifies and realizes opportunities for organic account growth by offering new social tactics, ideas and upsells current offering on the account where they are embedded
  • Understands key issues to be considered when making decisions and has the ability to formulate strong recommendations based on experience and data
  • Utilizes data to drive agency recommendations and idea generation including ability to lead social listening and research projects to uncover clear and actionable insights
  • Demonstrates in-depth knowledge of social media strategies and platform nuances across primary social channels – Facebook, Instagram, Twitter, LinkedIn – with working knowledge of YouTube, Pinterest, Snapchat and TikTok.
  • Demonstrates an understanding of Evoke KYNE’s mission and values and a commitment to the growth and success of the company
  • Collaborates with EVP to continue to enhance social/influencer capabilities, suggesting new offerings or ways to elevate current practices and approaches

Leadership & Teamwork

  • Works collaboratively with account teams and other specialty teams, with ability to seamlessly flex between teams / management styles
  • Demonstrates initiative, resourcefulness and works through issues independently in as much as possible and effectively collaborates when appropriate
  • Serves as a resource to account teams to educate and provide strategic counsel on social and influencer programs
  • Proactively seeks continued education including via social platform trainings and external social and digitals skill-building courses
  • Assists in onboarding new specialty team members and account team members to best practices for working with social team
  • Provides direct and constructive feedback to junior team members, supporting them in developing fundamental skill sets (copywriting, research, project management, community management, etc.)
  • Serves as a role model for junior team members
  • Conducts annual reviews for direct reports (as appropriate) and regular check-ins, overseeing professional development and opportunities for growth and advancement
  • Supervises junior staff by mentoring, motivating, coaching and providing clear and consistent feedback
  • Role models company values and inspires an inclusive culture

Effective Communication

  • Plays a major part in drafting and providing oversight in development of social media strategies inclusive of those for corporate and unbranded/patient channels
  • Robust knowledge of social media best practices across channels and keen eye for reviewing social content for consistency, voice, channel nuances, brand/program style and developing analytics reports to report on results
  • Collaborates with account teams to set appropriate timelines and follows established processes of leveraging strategic briefs and ensuring social team inclusion as appropriate
  • Leads key aspects of client interactions and liaison with external agency and third party partners (e.g. vendors, social platform reps, influencers, etc.) to further develop communication skills
  • Continues to proactively seek opportunities to further hone communications skills, including presentation skills
  • Fosters and maintains strong relationships with online influencers and advocates and manages discovery exercises, leads development of influencer briefs, and develops strategies in collaboration with EVP.
  • Manages and monitors workflow on accounts, anticipating and flagging staffing issues and offering solutions to EVP.

Qualifications

  • Bachelor’s degree, preferably in communications, marketing, digital, business or health / science related field or equivalent experience
  • 7-10 years’ communications or related marketing / advocacy / digital / social / health experience; partnership, US/global health issues or health product communications experience preferred
  • Handles conflict diplomatically
  • Team player, ability to work cooperatively across teams
  • Delivers and accepts feedback well
  • Has earned respect (internally and externally) and has leadership presence
  • Ability to develop and maintain effective relationships/partnerships (internally and externally)
  • Superb internal and external communications skills (verbal, written, listening)
  • Confident and compelling style in communicating with clients, teams and external stakeholders
  • Solid client relationship building and presentation skills
  • Positive, professional and flexible attitude that lends itself to quality client service
  • Experienced in successfully managing resources and budgets
  • Track record of delivering results in social media and influencer engagement
  • Demonstrates keen critical thinking skills and proactivity
  • Proactive, self-starter; shows an entrepreneurial spirit
  • Flexible and dynamic (e.g., willing to change and evolve thinking)
  • Resourceful and proactively seeks solutions to challenges
  • Knowledge of FDA social media guidelines and FTC influencer guidelines
  • Working knowledge of paid social media strategies and capabilities
  • Familiarity with Netbase or similar social listening platform
  • Recognized project management aptitude