Copywriter, Consumer Strategy & Growth (The Atlantic)

New York, NY

2 weeks ago

The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future.

Since its founding, The Atlantic has been a home for the best writers of the day. Now, we are looking for someone who is passionate about writing, about storytelling, and about journalism to join the Consumer Strategy & Growth team as a copywriter. This person will be responsible for writing clear and compelling copy that engages readers, converts prospective subscribers, and deepens relationships with existing customers—all while upholding the quality of The Atlantic’s journalism.

Candidates should be skilled at writing, as well as self-starting, curious, and data-driven. The copywriter will have a unique opportunity to shape all kinds of copy, from punchy taglines to long-form letters. This position is highly collaborative with other creatives—including a senior copywriter and a graphic designer—and will work closely with editorial colleagues, marketing strategists, project managers, data scientists, and many others across The Atlantic.

We are looking for an imaginative and poetic writer who also thinks analytically and strategically—someone with experience and/or a mindset rooted in optimization (through audience segmentation, targeted messaging, A/B testing, and more). This position is ideal for anyone looking to master the craft of copywriting, to advance The Atlantic toward our goal of becoming an independent and sustainable business, and to help bring vital journalism to millions of readers around the world. If you are searching for a job with purpose, this is it.

What you will do…

  • Write persuasive and emotionally resonant copy for paid marketing, emails, print assets, podcast ads, marketing on the website, and more
  • Write clear and concise UX copy for The Atlantic’s web and app products
  • Ideate, execute, and track results from messaging tests and experiments
  • Use data to inform and support copywriting decisions
  • Collaborate with Audience Research to understand the needs of existing and prospective readers
  • Collaborate with designers to develop cohesive creative work that upholds the brand standards and advances our business goals

What we are looking for…

  • Understanding of language—not only a practical knowledge of grammar but also a broader vocabulary with which you can articulate ideas
  • Background in journalism, English, communications, advertising, or marketing
  • Strong analytical mind and experience in data-driven marketing
  • Openness to feedback and the ability to apply it to future work
  • A finger on the pulse of marketing and media trends, along with art, culture, and the zeitgeist
  • Passion about the future of high-quality, independent journalism

To Apply:

Candidates must apply with a link to an online portfolio or writing samples. Applicants without samples will not be considered.

The Atlantic Monthly Group LLC and its affiliates ("The Atlantic") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law.

Job offers to work at The Atlantic are contingent upon the candidate’s successful completion of a background check, reference checks, pre-employment screening, and compliance with The Atlantic's COVID-19 vaccination policy. The Atlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement.