Vice President of Media

St. Louis or Remote

1 week ago

HLK is a full-service agency looking for an experienced leader to join our expanding team as Vice President of Media and this individual may be located anywhere in the U.S. The right candidate should bring a unique channel and target audience perspective and marketing optimization accountability to every brand in the HLK portfolio. The candidate will lead an existing media team and build from that base to support immediate growth in all aspects of media.

The Vice President of Media will drive the overall approach to media execution across all digital and traditional touchpoints. The successful candidate will provide leadership on campaign strategies, audience segmentation and data-driven media plans and will apply industry-leading technologies to deliver optimal program performance. The candidate will provide oversight to ensure that the entire agency media offering is providing strategically integrated media planning and delivering on the marketing objectives established across all marketing channels.

The Vice President of Media will provide strategic leadership within the agency, drive growth at the agency by securing and expanding additional media initiatives with current clients, and identify opportunities to obtain new business through media expertise. The candidate will cultivate senior relationships within the agency, with clients and with media partners. The candidate will be responsible for elevating the overall media output of all direct and dotted-line direct reports. Overall, the candidate should be prepared and excited to build a media team that will create long-term, sustainable value for the organization.

Media Functions/Responsibilities * Responsible for leading the media team and their total management of client business throughout the entire strategic, planning and buying process * Demonstrate a deep knowledge and understanding of how to motivate our clients’ audiences through specific media channels * Cultivate a competitive knowledge base to develop useful insights that can be shared across the agency * Remain on the cutting edge of new media offerings and innovations to ensure the agency is bringing elevated thinking to clients * Inspire the team to develop compelling media recommendations that drive new, tactical thinking and creativity within the agency * Work closely with the decision science team to develop analytical models that fuel real-time improvements to client media plans * Develop a tight partnership with key agency business leads for oversight in all media operations to ensure appropriate resource allocation * Analyze the media needs for our entire client portfolio and recommend tools and systems necessary to achieve maximum effectiveness for all campaigns * Focus on building a model of continuous improvement to identify and ideal media mix to leverage across multiple industries * Ensure the team is properly trained on all internal procedures, best practices and media tools * Create best practices models to improve operational efficiency within the team * Meet with media representatives to keep abreast of new technologies and industry trends as well as potential client opportunities * Ensure appropriate staff utilization to efficiently meet the needs of our clients

Client Leadership * Create thoughtful client presentations that demonstrate deep expertise of all aspects of media planning and buying * Develop persuasive written proposals and presentations that are delivered in a clear, concise and compelling manner * Interact with senior client executives to provide thought leadership on media strategies, tactics and performance as well as selling new, emerging media opportunities * Implement talent evaluation strategies and programs designed to improve our ability to identify the right candidate for each position

Management and Communication Skills * Establish and encourage a performance-driven culture based on curiosity that results in action * Motivate the internal team to drive media programs that exceed our clients’ business objectives * Conduct thoughtful and detailed performance reviews designed to elevate performance of the entire team

Qualifications * Bachelor's degree or an advanced degree preferred * 15+ years of demonstrated success in media planning and buying * Minimum of seven years of experience managing and developing media talent at all levels * In-depth knowledge of media planning across all channels including digital and traditional * Experience in programmatic and DRTV is a plus * Excellent communication, reasoning and problem-solving skills