Senior Manager, Social Media
3 weeks ago
BrainPOP is an online K–12 educational solution that makes rigorous learning experiences accessible and engaging for all. Proven to raise academic achievement, BrainPOP has been a trusted resource to more than six million educators, and engages the hearts and challenges the minds of over 300 million learners worldwide.
We’re seeking a Social Media Manager to join our team. This position will report to the Sr. Director, Growth & Engagement.
As the Social Media Manager, you will define strategy and execute copy and imagery for our organic social media channels with the goal of increasing audience awareness, engagement, and acquisition, with a particular focus on our educator community. Channels include Facebook, Twitter, Instagram, Pinterest, and YouTube. A creative marketer, with education chops, you are on top of social media trends, conversations in the education space, and know how to iterate for and report on success.
You will manage our growing community of educators across social media and route queries in partnership with the Customer Success and Educators teams. You will also participate in and drive conversations with said community. You will use platforms including Hootsuite, Sprout, Bit.ly, and Google Analytics to perform job functions and track success.
Your contribution will make an impact on the awareness and engagement of BP’s social media channels, with measurable traffic back to our website. Thereby, increasing the cadence and quality of BrainPOP's direct line to its customers and prospects; this will be measured by social KPIs including followers, reach, impressions, platform-specific engagement, and traffic generated on social channels.
In this role, you will:
Define and develop BrainPOP’s social media strategy Develop social media campaigns that support our institutional marketing campaigns Develop and converse with our educator community Write copy for social media posts across all of our channels, including Facebook, Twitter, Instagram, Pinterest, and YouTube Create visuals for social media posts using Sketch, Photoshop, and Quicktime Maintain an editorial calendar Stay informed on social media trends in the education space and continuously monitor competitors Respond to customer queries and participate in our community Perform minor administrative tasks related to calendaring and documentation Operate platforms including Hootsuite, Bit.ly, SEMRush, and Google Analytics Work cross-functionally with departments including Customer Success, Educators, Product Marketing and PR Use research and industry best practice to make judgments about social content, iterating based on analytics You Are
Excited about all things social media! An articulate communicator with strong writing skills A skilled multi-tasker who is quick to learn new programs and tools Excited to contribute to BrainPOP's mission of empowering kids to shape the world around them and within them Deeply knowledgeable about the needs of educators Empathetic to the remote learning challenges for our community of educators and parents/guardians. A self-starter with great instincts and the ability to discern upcoming needs Not afraid to roll up your sleeves; "not my job" is not in your vernacular A team player with the time management and organizational skills to also work independently On Your Resume
3–5 years of social media management experience (preferably for an education brand) Preference for experience in the education sector, engaging with admins and teachers Experience with design tools Experience with analytics tools (e.g. Google Analytics) Experience with social media management tools (e.g. Hootsuite, Sprout Social) Experience with community management Nice-to-Haves
Knowledge of digital marketing best practices and how social media fits within them Experience with and passion for edtech/education Life at BrainPOP
Our commitment to supporting and empowering teachers and students is reflected in our dedication to enhancing the lives of our employees—in and out of the office.
Our team is made up of educators, data scientists, published authors, engineers, artists, bakers, film buffs, cyclists, dual-citizens, and so much more. We value Diversity & Inclusion, collaboration and learning from multiple perspectives, and encourage people to bring their most authentic selves to work.
Besides offering a comprehensive benefits package and putting an emphasis on work-life balance, we make it a point to integrate fun and play into the workplace.
Corporate Donation Matching Medical, Dental, Vision and Paid Life Insurance 401K with a company match Friends & Family BrainPOP Subscription Learning & Development Stipend Wellness Activities (ClassPass Membership) Annual Performance Bonus & Equity Appreciation Plan Company Events (happy hours, volunteering opportunities, trivia nights and monthly Town Halls) What we do today directly impacts how teachers teach, and students learn. We continue to be inspired because we can see the difference we’re making and we’re proud to be a creative, collaborative, always-teaching and always-learning community.
Due to COVID-19, all BrainPOP employees will be working remotely through October 2021.
We believe that a diverse organization is a more effective organization. BrainPOP is an Equal Opportunity/Affirmative Action Employer.